YT USA Announces A Change Of Business Structure

We are pleased to announce a structural change in the distribution strategy of YT in the USA. Instead of going through a service and distribution partner, our subsidiary YT Industries USA Inc. will be running the US business as of the 1st Dec, 2017.

This means we can now fully implement our European direct sales strategy in the USA, offering several advantages for US customers, such as more attractive pricing, improved service and increased availability of bikes.

The new Head Office of YT Industries USA Inc. is based in San Clemente, California. 

We would like to take the opportunity to thank Cam Zink for his support in running a service and distribution center in Reno for us over the last 3 years. Cam will remain with YT Industries as an athlete and continue to contribute to the business as part of the YT Family.  

We are looking forward to delivering even more #GoodTimes to the USA.

YT BIKES IS EXPANDING INTO NEW MARKETS

Cameron Zink, the man with the biggest balls in the MTB business will represent YT Industries with his brother Howie in the US and Canada. “YT Industries builds bikes for bikers, hence it was vital for us to find partners in these markets who represent that and are dedicated bikers themselves”, says Markus Flossmann, founder and director of YT Industries.

Cam and Howie have proven track records in business from running their own core company, Sensus. The last 12 years of Cam's life were shaped by his love for mountain biking and we has now offered him the chance to stay true to his roots and follow his passion even after his active career is over – even though that's not going to happen any time soon.

In New Zealand and Australia, NZ local Solon Payne will be heading up the distribution. He was one of the first overseas customers to try and order a YT bike. But Since we hadn't found an adequate partner yet, they refrained from selling into these markets. So in 2014 Solon decided to take this on himself and bagged the full services and distribution deal for Oceania.

With this expansion, YT Industries is now available in all Member States of the EU, Switzerland, Israel, USA, Canada, New Zealand and Australia.

Also in these new markets we stays true to our concept of direct sales, as this allows them to save immense costs that are created through regular distribution channels including whole- and retail margins. This price advantage is directly benefitting the customer.

From production to distribution, we continues to focus fully on the development of new bikes and the saving of unnecessary costs.

YT BIKES USA