Mavic To Provide First Mobile Neutral Support For Leadville 100

OGDEN, Utah - January 4, 2016 - Mavic, a leading manufacturer of bike systems and riders’ equipment, has partnered with the Blueprint for Athletes Leadville Trail 100 Mountain Bike (MTB) race series produced by Life TimeSM, The Healthy Way of Life Company, to provide the first-ever mobile neutral support to the biggest and most influential cross country mountain bike race in North America. The partnership is multi-year and Mavic will also be the official wheel supplier and sponsor of the entire Blueprint for Athletes Leadville MTB Series.  

Since 1972, Mavic’s neutral support has provided mechanical assistance to road bike races throughout the world. Regardless of team, riders entrust Mavic’s famous yellow car to assist them when in need. In order to adapt to the variable nature of mountain bike racing, Mavic will provide on-course support via multiple motorcycles, wagons, with designated Special Service Course tents along the trail, all stocked with experienced mechanics to keep the racers pedaling forward. Mavic will use this opportunity to expand its efforts in neutral support for mountain bike races.

“We look forward to becoming part of the legendary “Race Across the Sky,” assisting riders to complete something they have been training for and dreaming of,” says Mike Wilson, North American brand manager for Mavic. “The logistical difficulties of supporting a 100-mile mountain biking event will be great but our expanding team is up for the challenge. We were the first ones to provide neutral support in road racing so it’s only fitting that we are the ones that will help pave the trail too.”

First rode in 1994, the Leadville Trail 100 MTB race is one of the oldest and best-known 100-mile mountain bike races in the world. Due to growing popularity, a race entry is only secured by completing one of the races in the Leadville Qualifying Series (25-100 qualifying slots) or entering a drawing, which opened December 1. The course runs throughout the Colorado Rockies above Leadville, Colorado. Riders must be physically prepared for the distance while also being acclimated to the high altitude as the race reaches 12,424 feet above sea level. The mountain biking series began as an addition to the historic Leadville Trail 100 Run, both of which were started by Ken Chlouber in an effort to boost the economy in Leadville.

“It’s a real thrill for our Leadville team to have Mavic on board for the  2016 Blueprint for Athletes Leadville Trail 100 MTB,” says race director, Josh Colley. “Our riders will now receive the best on-course support available to make the race more competitive than ever.”

Prior to Leadville on August 13, 2016, Mavic will provide neutral support during at least two additional mountain biking events within the Leadville Trail MTB series.

Ride in the Mavic 'yellow car' during the 2015 Tour de France

One lucky winner will join Mavic on Stage 11 of the 2015 Tour de France and experience the race first hand as well as see what it's like to be a part of Mavic's neutral support crew. See details below. 

Imagine being in the Tour de France, following the race in the caravan as the worlds best cyclists climb the famous Col d’Aspin, Col du Tourmalet and finally ending at Cauterets. Mavic would like to make that dream come true and bring you to follow stage 11 in the front seat of the the legendary Mavic 'yellow car'.

Enter to win a the best seat in the house, riding in a yellow Mavic support car. The winner will receive travel, a night in the ’Special Service Course' hotel and dinner with the Mavic neutral support team the night before Stage 11. 

Registrations will be open from Monday, April 20th, 2015 until Monday, June 1st, 2015  (all times GMT +1). The opportunity is restricted to people living in an European country, the United States and in Canada (offer subject to conditions, read the contest rules).